$6.99 [Invincibles Purple Lizard]

There are a lot of dog toys in my apartment.  And I picked most of them.  But Kyler picked this one.

And because his brain is at least one part puppy, this is by far the most popular dog toy in the apartment.  Everydog loves the 6" Kyjen Invincibles Purple Lizard Squeaker Dog Toy.  It has such a hilarious squeak, and it's claim to fame is that it keeps squeaking even when punctured.

Our current houseguest, Bella loves it.

Our prior houseguest, Cheska, loved it.

Lulu loves to secret play with it.  (The photo below has nothing to do with the lizard, but Lulu refuses to be photographed playing with a toy.)

And of course Betelgeuse loves it -- squeaking it, fetching it, chewing it, sleeping with it, whatever.

Cheska and Betelgeuse methodically chewed off most of the spikes in the lizard's crest, but true to the name "Invincibles Purple Lizard," he still squeaks just as good as ever.

$6.99 for the apartment's most popular, least destructible dog toy -- on sale for $5.94 this weekend at Petco.com.